KEY KONCEPTS#1_23_01_09
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Mass Communication |
Is the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audiences (Dominick, 2007: 12). |
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Mass Media |
Are the channels used for mass communication (Dominick, 2007: 13). |
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Media Vehicle |
Is a single component of the mass media, such as a newspaper, magazine, radio station, TV network (Dominick, 2007: 13). |
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Gatekeepers |
Any person or group who has control over what material eventually reaches the public (Dominick, 2007: 14). |
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Convergence |
Is the process of coming together or uniting in a common interest or focus (Dominick, 2007: 19). |
